Privacy policy

Effective Date: 20 October 2026

ETHEREALBELLEWEAR is operated by HAPPY SAD PTY LTD, ABN registered in Australia, address: 45 Foveaux Street, Surry Hills NSW 2010, Australia. This Privacy Policy explains how we collect, use, store, share and protect your personal information, and it complies with the Australian Privacy Act, GDPR for EU customers and Hong Kong personal data requirements.

  1. Information We Collect We collect information you voluntarily provide when you place an order or contact us:
  • Full name, shipping address, billing address, email address, phone number
  • Order history, product preferences, message content from support emails
  • Payment information: we do not save full card numbers. Payment credentials are securely collected and processed by Stripe, our PCI-DSS compliant payment provider.
  • Automatically collected data: IP address, browser type, device information, website browsing behaviour, cookies for site function and analytics.
  1. Purpose of Data Use We use your personal data only for these purposes:
  • Process, pack, ship and track your order
  • Send order confirmation, shipping updates and after-sale service emails
  • Reply to customer support enquiries
  • Prevent fraudulent transactions and secure payment
  • Improve our website, product range and customer experience
  • Comply with legal and tax obligations
  1. Sharing of Personal Data We will never sell your personal information to third parties for marketing. We only share necessary data with trusted service providers who help fulfil your order:
  • Stripe for payment processing
  • Courier and logistics providers for delivery
  • IT hosting and security providers

All third-party processors are required to protect your data under binding data agreements.

  1. Cookies Our website uses cookies to remember your cart, country setting and browsing preference. You can disable cookies in your browser settings, but this may affect checkout functionality.
  2. Your Data Rights Depending on your region, you have rights including:
  • Request a copy of all personal data we hold about you
  • Request correction of incorrect personal details
  • Request deletion of your personal data after order completion
  • Withdraw consent for marketing emails
  • Lodge a complaint with local privacy regulator

To submit a data request, email service@etherealbellewear.com with your order ID and identity verification.

  1. Data Security We use encrypted connections (HTTPS), access controls and regular security updates to protect your data. However, no online transmission is 100% risk-free.
  2. Data Retention We keep your order and contact records for the period required by Australian taxation and commercial law. After the required retention period, we will securely delete or anonymise your information.
  3. Updates We may revise this privacy policy. Revised version will be published on this page with a new effective date.